ELV1S Marketing Site
Annie Lennox Marketing Site
BMG was planning a worldwide launch of a new Elvis album, "ELV1S," containing remixed and remastered original tracks, as well as a new Annie Lennox album, and they needed online marketing sites to coordinate regional marketing team efforts. The sites needed to act as a repository for approved content, from designs and copy to audio tracks and contact info. The sites would need to grow quickly prior to the initial product rollouts, and would need periodic updates in the following months. They also needed designs that closely reflected the style of the album art. And most importantly, the site updates needed to be handled in a discreet manner. Most of the materials on the site were for marketing units only, and it was important that information from the site not reach the public.
ELV1S Marketing Site |
Annie Lennox Marketing Site |
arvato systems was a logical choice for several key reasons. First, arvato systems handles web development and maintenance on a regular basis. We have the skills and tools necessary to affect changes to the site quickly and reliably. Second, arvato systems is a Bertelsmann company, housed in the same building as BMG. Having a security-minded company that was also internal doubled BMG's feeling of security. What's more, BMG could easily get in touch with arvato systems. Delivering CDs and other materials was as fast as taking an elevator.
The ELV1S product launch was a worldwide success, reaching #1 in 26 territories, including the US where it was a chart topper for three weeks. Annie Lennox's Bare was launched on schedule, and sold over 1 million albums worldwide within the first month. Marketing teams in every region knew they could turn to the ELV1S and Annie Lennox marketing site for up-to-date, accurate information on their campaigns. arvato systems was able to meet the high-volume demands of BMG during the sites' activity cycles in a secure and reliable manner. arvato systems also established and maintained site update workflows, integration sites for QA, site documentation, and a complete backup of the latest version of the sites' contents. arvato systems was able to handle all of BMG's website needs, including web design, image retouching and conversion, Flash design, PC and Mac file conversions, PDF document creation, and CD backups of the site. When it came time for BMG, and it's associated label RCA, to consider marketing sites for other products, arvato systems was first on their list.