rtl.de
rtl.de
RTL wanted to add an eCommerce capability to the site to offer a variety of RTL-branded merchandise and partner products, and founded a new unit called RTL New Media AG. Thomas Hesse, chairman of the board at RTL New Media: "In addition to the Internet advertising with banners, buttons, sponsoring and other new forms of advertising, e-commerce will enable us to tap into further, important sources of revenue".
rtl.de |
rtl.de |
arvato systems re-used major components of the existing Bertelsmann eCommerce platform to develop and implement the RTL eCommerce website in record time. arvato systems continues to monitor and maintain the site on an on-going basis.
Bertelsmann also manages the entire back-end operations of the site, including logistics, customer service and finance.