Music > Multimedia & Design

The Challenge:

The Marketing departments from different areas within BMG required professional graphic design and layout services for a variety of on- and off-line initiatives. These ranged from small and simple projects, such as creating an animated logo for an Elvis marketing website; layout, design and interactivity for an Enhanced CD project for Arista Associated Labels; and finally, a complete redesign of BMG Strategic Marketing's frontline marketing website, click2music.com.

For all of these projects, BMG needed the highest quality design services quickly and at a relatively low cost. Additionally, it was important to convey a particular feeling for each design, ranging from that of sophisticated food and wine pairings to a hip, cotemporary music feeling. Each of these departments contracted arvato systems NA to complete the design work for them as a result of arvato systems' design capabilities, deep understanding of the music business, proximity to the BMG offices, and affordable rates.

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The Solution:

The arvato systems Business Solutions creative services team understands that each project is different, and requires not only different design sensibilities, but also skills in different tools to realize the client's specific needs. Since these three projects had markedly different requirements, the solutions for each were considered both in terms of the visual and toolset needs.

For the Enhanced CD project, it was important that the pages related not only to the culinary and the musical content of each ECD, but also to the color scheme and design of the CD packaging. Food images, backgrounds and navigational devices were carefully selected to convey the spirit, the tastes and fun of each of the 4 themes.

In the Click2Music project, as it was a complete overhaul of the existing design, the design team worked closely with the BMG marketing area in an iterative process to create a design that conveyed the excitement of the music industry while providing instant access to news, contests, free digital content and most importantly the music and videos of BMG artists, more convincingly than the existing site. As BMG refined their vision, arvato systems creative responses formed a perfect partnership producing a final design that invites users to stay on the site longer and keep on coming back.

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The Technology:

For the Elvis 2nd to None banner logo, Adobe Illustrator was used to create the main image, which was in turn imported into Macromedia Flash MX to create the vector animation.

For the Enhanced CD project, video was edited using Adobe Premiere. Background collages and design elements were composed and manipulated using Adobe Photoshop. All video and image assets were imported into Macromedia Director, which was used for the interactivity. Both PC and Macintosh versions were used to create a cross-platform ECD.

For the Click2Music redesign, all prototypes and final website images were created using Adobe Photoshop and Image Ready. The interactive radio on the site was created using Macromedia Flash MX, which dynamically loads tracks, thus allowing marketing staff to easily modify the playlist without having to know Flash themselves.

From simple Flash animation to fully interactive Enhanced CD to a complete design overhaul of your corporate or marketing website, arvato systems has all the skills, tools and experience necessary to provide the highest quality service to you at the most affordable prices.

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