Cross-Industry > Wireless

Why Wireless Marketing?

In 2002 arvato systems did a white paper surveying the opportunities in the area of Mobile Marketing. We concluded:
  • Both Mobile Phone and SMS usage in the United States is comparable to that of Europe three years ago with a current handset penetration of 62%, and is catching up quickly.
  • European Wireless users are currently spending 14% and will in two years spend 28% of monthly wireless bills on data services like SMS and MMS.
  • US Youth usage of SMS services increased by 100% from 2001to 2002.
  • SMS Usage increased by over 400% in a 6-month period last year in the US, due to interoperability of the service between carriers.
  • The US Wireless Ad market is projected to be worth $6 billion within 4 years, with over 220 million mobile phone users in the US.
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What is Wireless Marketing?

Marketing messages can be delivered as:
  • Short message text messages (SMS)
  • Multimedia messages (MMS)
  • Voice enabled IVR using Voice XML access to websites through 1-800 numbers augmented by voice recognition.
Marketing Campaigns can include:
  • Contests
  • Partnership promotions
  • Retail tie-ins
  • Discount coupons
  • Product Alerts
  • Pre-Order offers
  • Daily messages and other alerts
An example of how this works can be illustrated by a campaign for the BMG group Westlife. The campaign was tied to a sweepstakes where users could sign-up to meet the band and alerts where user was called back to play an advance track.
  • 55,000 SMS messages sent with 8,250 initial responses, a rate of 15%.
  • Of the initial respondents, 1,650 (20%) forwarded the promo SMS to a friend.
  • Of those 1,650 forwards, 660 (40%) responded.
  • Total response rate of 16.2% (8,910) from the initial SMS message.
These responses far exceeded Direct Mail and Email campaign expectations

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arvato systems Online/Wireless Permissive Marketing Solution

At arvato systems we are very aware of the excesses of the web advertising and email campaigns. Permissive Marketing allows the user to opt-in to receive alerts and messages from websites and advertisers, as well as being easily able to cancel this service. arvato system NA utilizes its own platform to cater to your functionality requirements and design the wireless solution you want.

The solution provides the customer with the greatest functionality coupled with compatibility for all wireless devices in the North American Market. It opens up a new venue for marketing your products and partnerships.

arvato systems:
  • sets up your registration site to capture user phone numbers
  • captures all personal data allowed within permissive marketing
  • sets up a simple content management tool for you to alter your marketing messages at your own will
  • maintains your database of users with full privacy
  • sends out the messages
  • delivers success rate of campaign
This solution can be an outsourced stand alone solution or integrated into the clients web environment and managed by the clients marketing team.


arvato systems has leveraged its experience in building wireless platforms and incorporating legacy systems to transform technology into a unique and powerful solution.

A standards based platform is critical to the success of the overall solution since integration to existing and future standards based applications is a core requirement. arvato systems uses J2EE compliant Java, and well tested, robust open-source applications, such as TomCat/JBoss, Linux, Apache, the Lucene search engine, OSCache, Struts, etc. and EBP, its E-Business Portal collection of components, to create this application. Our solution delivers great flexibility and cost savings now and in the future, while continuously serving a changing customer base.

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Component Based Architecture



arvato systems' experience in application development and the strength of our technology can deliver a solution that will greatly exceeded the expectations of any customer

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